CRM Manager

CRM Manager

Excellent opportunity for a CRM Manager to join a growing online retailer on a permanent contract based in Dublin City. Reporting to the E-Commerce Director, you will shape and deliver the retention strategy and champion customer loyalty best practice across the business.

Day to day:

·      Develop, implement, and own retention marketing strategies that support strategic business growth objectives

·      Analyse data from retention marketing campaigns and report insights on performance to ensure strong engagement and ROI, and recommend improvements.

·      Be passionate about sales and own all key retention metrics in the business.

·      Co-ordinate and project manage with third parties including printers, mailing houses etc to plan and negotiate multiple print and digital campaigns.

·      Support and provide direction to the E-Commerce Director for strategic planning and budgetary decisions

·      Develop the VIP loyalty programme ensuring it is bedded into operations and campaigns

·      Develop creative briefs and work with designers and copywriters to create compelling creative that drives results

Requirements:

·      3+ years experience in a CRM role

·      Previous experience in developing/implementing loyalty/CRM propositions with demonstrated success in the role

·      Bachelor’s degree in Marketing or related discipline

·      Strong analytics background using Google Analytics desired

·      Experience executing successful marketing campaigns

·      Ability to work in collaboration with various stakeholders

·      Experience using email and marketing automation ESP platforms, on site personalisation, SMS and direct mail.

For further information please contact Aoife Norton on 01 947 6237 or email aoife.norton@cpl.ie