Diligent is the pioneer in modern governance. We empower leaders to turn governance into a competitive advantage through unparalleled insight and highly secure, integrated SaaS applications, helping organizations thrive and endure in today’s complex, global landscape. The largest global network of corporate directors and executives, Diligent is relied on by more than 19,000 organizations and nearly 700,000 leaders in over 90 countries. With award-winning customer service, Diligent serves more than 50% of the Fortune 1000, 70% of the FTSE 100, and 65% of the ASX. Our passionate, smart, and creative group of more than 1,000 employees support customers around the globe.
We are looking for a seasoned and motivated VP, Digital Marketing to lead Diligent’s digital marketing efforts across the entire customer lifecycle—to exceed new logo and customer growth goals.
This role will partner across the organization and within the global marketing team to drive digital initiatives to attract new customers, convert prospects, engage key accounts, and improve the customer experience. This role will lead our global paid search, organic search and web strategy and orchestrate across all teams to create a seamless user experience across all digital channels.
In addition, this role will lead the digital transformation of Diligent’s launch of Account Based Marketing. This role will partner with Marketing Operations to develop digital reporting and analytics, managing the digital marketing team’s KPIs and dashboards. This role is integral in exceeding Diligent’s growth goals. This position requires a high level of initiative, deep expertise in paid media, as well as the ability to use data-driven insights to optimize digital marketing efforts. Top-notch organizational skills and high attention to detail are a must.
A successful candidate will thrive in a fast-paced, highly collaborative environment and demonstrate an ability to execute precisely and quickly. She or he must possess a strong understanding of B2B software digital marketing and have examples of previous digital campaigns that showcase tangible results.
- Own the digital paid and organic digital strategy for Diligent: ABM, Buyer Reviews, Paid Search, Paid Social, CPC/CPL Programs, SEO and Website
- Be an innovative digital marketer; expanding our digital footprint across the globe
- Manage global paid media budgets; knowing weekly spend, conversions, and results performance
- Create a seamless customer journey across all digital platforms, building consistency across channels
- Oversee the global corporate websites, including strategy, UX, personalization, chat, and web development
- Develop and implement a comprehensive digital marketing strategy including account-based marketing, display advertising, social marketing, paid search, SEO, and SEM to progress the pipeline.
- Collaborate with global content team to strategically fuel SEM & SEO strategies
- Responsible for the delivery of all SEO-related tasks and deliverables, such as Competitive SEO Analysis, Keyword Analysis (Scorecard), and Link Analysis Report
- Deliver weekly digital campaign performance reports to all demand generation owners
- Lead a small, but mighty and solid, global digital marketing organization
- Proactively collaborate with internal stakeholders and manage external vendors
- Keep pace with paid media, search engine, and PPC industry trends and developments
- 10+ years’ experience developing and executing digital marketing strategies that drives pipeline growth and increase customer advocacy
- Experience managing a diverse team of global digital marketers across paid media, SEO and SEM
- Deep expertise in all areas of digital marketing, lead management, analytics and reporting
- Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small
- Ability to work successfully in a quick agile environment
- Proven success of leveraging in-house experts as well as partnering with external agencies
Diligent offers a strong compensation and comprehensive benefits package, including pension, Group Life Insurance and Disability protections, alongside Medical & Dental Insurance.