CRM & Retention Manager

CRM & Retention Manager

Cpl Marketing are recruiting for an experienced CRM & Retention Manager for a Tech-Focused Gaming company on a permanent contract on a hybrid model in the Dublin office. You’ll set the direction and do the work—defining standards, prioritising what matters, and making smart trade-offs between impact, cost, and operational reality. This is a hands-on role where strategy turns into real, measurable outcomes.

*Industry experience is essential

Responsibilities:

·      Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked. You'll own the whole process.

·      Design and manage automated journeys - Triggers, timing, exclusions, control groups. Real lifecycle thinking, not just batch-and-blast.

·      Own and evolve our customer segmentation - setting the framework and ensuring it’s applied consistently across retail and online.

·      Work with venue managers - Get campaigns executed on the ground across 9 clubs. This means practical solutions that work in the real world.

·      Define how success is measured - using control groups, incrementality, and clear KPIs to guide decisions.

·      Drive the omni-channel experience - You'll leverage our integrated data to create joined-up customer journeys across both.

·      Prioritise CRM initiatives - deciding what to build now, what to automate, and what not to do.

 Requirements:

·      5+ years’ hands-on CRM experience, personally building, launching, and optimising campaigns (not just managing or delegating).

·      Proven experience designing and managing automated customer journeys, including triggers, timing, exclusions, and control groups.

·      Strong understanding of CRM measurement and analytics, including incrementality, holdouts, and outcome-based KPIs.

·      Gaming industry experience (iGaming, online, or retail), with a solid understanding of regulated, player-focused environments.

·      Demonstrated ability to work cross-functionally with venue managers, technical teams, and senior stakeholders to execute campaigns end-to-end.

·      Confident decision-maker who can prioritise initiatives, make trade-offs with incomplete information, and take ownership of results.

For further information please contact Keely Parsons at [email protected] or call 018955779