Kenny-Whelan (a Specialist Division of the CPL Group) are hiring a Global Brand Manger to join a
world leader in animal monitoring and intelligence.
Data Labs is a new division of MSD Animal Health Intelligence. At the forefront of delivering insightful data-driven solutions at scale, the Data Labs Global Brand Manager will work closely with the Marketing Lead and the Data labs Development and Commercial teams to launch the new range of products.
This is an exciting role which should deliver for any marketer who is looking to make their mark through innovative solutions which launch market leading solutions in the Livestock and Companion Animal sectors.
Core Responsibilities will include
•Work with Marketing Lead and Data labs commercial team to establish the core Brand proposition for the product range.
•Establish a core communications campaign which drives awareness and understanding of the new organisation and relevance for target audience.
•Working with tight budgets, bring products to market with insight and innovative solutions which grab attention and engage the target.
Deliver the Plan
•Liaise with stakeholders including, suppliers and partner organisations to understand what is required.
•Support the creation and effective distribution of marketing materials which drive awareness and understanding of the product offer across relevant media.
•Develop launch collateral (white papers, demos, infographics, blogs, articles etc) which engage target audience.
•Develop product guides, tooltips, knowledge-based articles, videos and the like with Customer Experience team, Product Leaders, Commercial team.
•Organise research, events and product exhibition including webinars and conferences as needed.
•Design and manage digital content including social media content and presence across all channels.
•Develop a website content and traffic plan and create goals to meet.
•Optimize website and social media channels for SEO as well as usability.
•Create, maintain, and implement digital marketing and editorial calendars.
•Measure and report on the performance of all digital marketing campaigns to include management of analytical tools such as Google analytics.
International travel may be required.
Key Competencies
•This role requires an innovative thinker who is comfortable working in a fast-paced environment. Someone who wants to make their mark in delivering a first and best in class solution.
•Ability to work with various marketing channels.
•Familiar with insight led traditional and digital marketing.
•Familiarity with local or specific market culture.
•Strong organisational skills.
•Excellent oral and written communication skills
•Proactive, being able to work in a fast-paced environment.
•Resilient and able to stay focused in a high change environment.
Qualifications:
Education Minimum Requirements
•Minimum of 5 years international marketing experience, preferably in a technical marketing or agricultural food environment where you have demonstrated experience in managing communication with B2B customers.
Required Experience & Skills
•Strong Digital and B2B marketing experience are required.
•Strong social media and social networking capability with a deep understanding of what works in different sectors.
•Experience in commercialising science/ tech products, specifically data-driven SaaS (Software-as-a-Service) solutions and/or a knowledge and interest in the agriculture industry would be helpful.
To apply please send CV to [email protected]