Marketing Manager

Cpl Marketing are recruiting for an experienced Marketing Manager for an Irish Beauty and cosmetics brand on a permanent contract in Meath. This person will be over three brands and will drive brand growth, campaign execution, and strategic initiatives. This role requires a creative and data-driven individual with a strong background in beauty, tanning, or lifestyle marketing. They should be commercially minded, and results driven. This role is 4 days in the office, 1 day WFH.

Responsibilities:

· Lead annual brand strategy across three brands to drive

awareness, engagement, and growth.

· Build, mentor, and lead a high-performing marketing team.

· Partner with Commercial, Buying, and E-commerce teams to deliver integrated campaigns.

· Manage agencies and internal teams to deliver best-in-class advertising, content, activations, and events.

· Lead NPD marketing, from insight and positioning to successful product launches.

· Drive market and competitor insights to track KPIs and identify growth opportunities.

· Own and optimise marketing budgets, reporting, forecasting, and performance tracking.

· Lead social media, community, and creative direction to ensure consistent, elevated brand expression.

· Report on marketing performance and insights to senior leadership.

Requirements:

· 7–10 years’ marketing experience, ideally in beauty/FMCG.

· Bachelor’s degree in marketing, Business, or related field.

· Proven brand management, consumer insight, and campaign execution experience.

· Strong leadership and cross-functional stakeholder management skills.

· Solid financial acumen, including budget management, P&L, and ROI analysis.

· Strong strategic, analytical, communication, and presentation skills.

· Deep knowledge of digital, social, e-commerce, and omnichannel marketing.

· Thrives in a fast-paced, challenging, entrepreneurial environment.

For further information please contact Keely Parsons at [email protected] or call 018955779

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