Cpl Executive is retained exclusively to recruit a Sales/Commercial Director for our growing and ambitious HVAC client.
Operating in the UK, Irish and European markets, our client is a rapidly expanding manufacturing & distribution company in the HVAC & renewable energy sector. Currently seeking an experienced Commercial Director to join their UK operations.
As UK Commercial Director, you will lead and inspire a team of Sales Managers and Area Sales Managers, driving performance and achieving ambitious sales targets. Balancing strategic vision with hands-on leadership, you will set clear goals, provide coaching, and ensure the successful delivery of our company sales strategy. By working closely with senior leadership, you will identify growth opportunities, deepen customer relationships, and secure long-term regional success. The ideal candidate will have a strong grasp of HVAC technologies and a keen interest in helping to grow the company’s latest HVAC technology.
Role & Responsibilities
Leadership & Team Management
- Achieve or exceed quarterly and annual sales targets by providing strong leadership and guidance to the sales team, setting clear expectations and fostering a high-performance culture.
- Conduct Annual Performance Reviews, manage performance in line with company policy, and drive professional upskilling aligned with sales competencies.
Sales Strategy & Execution
- Develop and execute a clear sales plan aligned with company strategy, ensuring consistent achievement of financial commitments.
- Identify and pursue Key Growth Opportunities in collaboration with the Area Sales Managers.
Financial & Operational Management
- Ensure accurate use of CRM, Power BI, and reporting tools to track performance and inform decision-making.
· Demonstrate market understanding and insight by building robust sales budgets, month on month sales forecasting and providing timely and accurate procurement data to the Supply Chain team.
Stakeholder Engagement & Cross-Functional Collaboration
- Build and maintain strong relationships with key external stakeholders, and customers
- Collaborate closely with Marketing, Customer Service, and Operations teams to ensure seamless delivery of commercial strategies.
Key Skills & Experience Required
• 5+ years’ experience in sales operations, sales management or similar role.
• Strong knowledge of the UK HVAC sector preferred.
• Relevant business/commercial or manufacturing/engineering degree is preferred.
• Proven track record of achieving targets and driving sales growth with strong
• Ability to lead and motivate a team of sales professionals.
• Strong IT skills an essential requirement, including Microsoft Excel, PowerPoint and
CRM systems.
• Excellent analytical skills and experience with data-driven decision making and
reporting.
• Must have strong negotiation skills and commercial acumen.
• Demonstrates outstanding communication, presentation and interpersonal skills.
• Willingness to travel as needed to assist the team and attend industry events.
Please contact Deborah Crilly at [email protected] to discuss confidentially in more detail.
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