SEO & Content Specialist 

Cpl Marketing are working with an organisation focused on tourism who are seeking an experienced SEO & Content Specialist on a permanent contract in Dublin city centre. The ideal candidate will be experienced in SEO, blogs, organic social, email newsletters, content creation and digital ad production, to drive high performance and growth to their website.

Key responsibilities:

· Develop and own organic social strategies, scheduling content and constantly reviewing and optimising performance

· Identity growth areas for organic social channels to drive ongoing performance and build targeted audiences

· Lead content creator and influencer relationships and management, booking and liaising with creators across the annual calendar

· Own videography, photography and content creation, and produce, edit and deliver high quality content for use across all digital media and ad formats

· Create content for digital ads (Google, Bing, PMax), paid and organic social, YouTube, website, emails and blogs

· Develop and implement all aspects of SEO, including on-page, off-page, content, and technical SEO, Increasing search visibility, rankings and digital marketing effectiveness

· Identity digital growth opportunities and continuously optimise the SEO strategy using keyword and competitor research

· Drive a technical SEO strategy, recommending and implementing on site and technical updates, and link building campaigns

· Manage the email strategy with our agency partner, driving email attributed revenue

· Develop and implement lead generation and cross-selling strategies across email

Requirements:

· 5+ years’ experience in SEO, digital marketing, ecommerce, or Content role

· In-depth knowledge and experience across all digital platforms and clear understanding of how to optimise performance and growth to drive online revenue and sales

· Experience leading, managing and executing SEO strategies with strong results

· Confidence owning, developing and creating exceptional SEO, email, content and organic social campaigns

· Experienced in WordPress, SEMRush, Klayvio (or Mailchimp/email equivalent), Google Analytics, Meta, TikTok and YouTube

· Team player who is collaborative and keen to succeed, and works well building relationships both externally and internally across the business

For further information please contact me on [email protected] or call 01 947 6237

#LI-AN1