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Craig brings over 18 years’ experience in driving strategic growth, operational excellence, and high-performing client partnerships across the recruitment sector.As Commercial & Operations Director, Craig leads the strategic direction of the business, overseeing commercial performance, operational delivery, and business development initiatives. He is instrumental in shaping and executing growth strategies that balance commercial ambition with compliance and quality, ensuring sustainable success across both NHS and private healthcare markets.Craig works closely with stakeholders across commercial, compliance, finance, and sales functions, aligning priorities and fostering collaboration at every level of the organisation. His leadership style is defined by a strong focus on performance optimisation, accountability, and continuous improvement—enabling teams to deliver consistently against ambitious targets.
Craig brings over 18 years’ experience in driving strategic growth, operational excellence, and high-performing client partnerships across the recruitment sector.As Commercial & Operations Director, Craig leads the strategic direction of the business, overseeing commercial performance, operational delivery, and business development initiatives. He is instrumental in shaping and executing growth strategies that balance commercial ambition with compliance and quality, ensuring sustainable success across both NHS and private healthcare markets.Craig works closely with stakeholders across commercial, compliance, finance, and sales functions, aligning priorities and fostering collaboration at every level of the organisation. His leadership style is defined by a strong focus on performance optimisation, accountability, and continuous improvement—enabling teams to deliver consistently against ambitious targets.
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