Champion e-commerce within the organisation, ensuring integration across strategy, plans and processes
Optimise online sales and service journeys to meet financial objectives through on-going forecasting, measurement and analysis etc
Utilize Google analytics and internal reports to understand how customers are engaging with the site and collaborate with merchandising and marketing teams to improve online merchandising
Execute technical AB Testing models and campaigns
Work with all 3rd party partners/suppliers to optimise and execute e-commerce initiatives effectively & efficiently
Work closely with the marketing and product teams to develop web content frameworks and features to drive traffic and conversions
Maintain & develop the online reporting systems covering performance and analytics reporting
Provide continual insights to improve the performance, effectiveness and efficiency of the online business resulting in improved sales and profit
Champion new ecommerce tools and initiatives to optimise all web estates
Develop and manage the e-commerce team to ensure the bank’s plans are executed effectively and on time
3 years’ experience in a demanding e-commerce role.
Strong background working with web analytics, conversions and ecommerce best practice.
Ability to work cross functionally and communicate effectively with the wider business teams
Understanding and experience across online marketing and website development
Experience with people management and the ability to communicate technical information clearly and without using jargon.
Experience of Google Analytics, certification a must
Expert knowledge of e-commerce website best practice, KPIs and benchmarks
Proven experience of improving commercial results of a high traffic website by using tools and methods
Understanding of user centred design principles and experience of conducting usability research in an e-commerce environment with demonstrable commercial results