Overview
When a US-based SaaS company decided to establish a new EMEA headquarters in Europe, it faced a significant challenge. It was entering the European market without an established presence in the region. Alongside selecting the right location, it needed to attract and hire talent quickly to support its growth plans.
Partnering with Cpl, the organisation implemented an RPO solution designed to support both strategic growth and rapid hiring. The programme played a key role in establishing a fully operational EMEA headquarters from the ground up.
Background
As a new entrant to the European market, the client required support long before hiring began. Selecting the right location involved assessing talent availability, salary expectations, and market conditions across multiple European locations. The organisation also needed to establish its employer brand in a new region, attract specialist talent across a range of business functions, and build recruitment processes capable of supporting rapid growth from day one.
Challenge
Launching a new regional headquarters presented several talent acquisition challenges. The client had no local recruitment team and limited awareness among potential candidates in the region. At the same time, it needed to hire at scale across multiple functions and seniority levels. Several appointments needed to be managed on a confidential basis, including executive and senior leadership roles.
Operating in a highly competitive talent market added further complexity. It demanded a clear market entry strategy and a compelling employer proposition capable of attracting candidates at scale. To support decision-making, the client also required detailed market intelligence, including salary benchmarking and talent availability analysis across four potential locations and 150 different job profiles.
