Cpl are seeking a Temporary Executive Officer - Administrative and Business Support for our client, Citizens Information Board. The successful candidate will be employed by Cpl on a 3 month temporary assignment working in Citizens Information Board, supporting the Finance team.
About Citizens Information Board:
The Citizens Information Board (CIB) is the national agency responsible for supporting the provision of information, advice, and advocacy on social services. This mission is carried out through the Citizens Information Service (CIS) and The Money Advice and Budgeting Service (MABS).
The Money Advice and Budgeting Service (MABS) is a nationwide service that provides free, confidential, and independent advice to people in debt or at risk of getting into debt. MABS assesses a client's financial position and works with the client to find the best solution available.
Abhaile is a holistic service that provides access to advice to help homeowners identify their best options for returning to solvency. The priority is for them to remain in the home, where it is a sustainable option. CIB is responsible for the national communications and marketing of Abhaile, and the services provided through MABS.
Responsibilities
Main Duties
- Online Community Management: Cultivate and nurture online communities across social media platforms. Develop authentic relationships, respond to comments and feedback, and encourage awareness and appropriate use of MABS and Abhaile services.
- Content Marketing: Devise and produce content marketing plans that build organic growth and engagement. Create compelling, shareable content aligned with brand messaging. Optimise content for SEO, GEO/AEO and audience engagement
- Content Creation: Generate original content, including articles, videos, and infographics. Collaborate with team members to maintain consistency and quality
- Copywriting and Plain English Content: Write clear, accurate and accessible copy for public information, campaigns, digital channels and stakeholder communications. Make sure content is easy to understand, follows brand guidelines and is suitable for a public service context.
- Reporting and Trend Analysis: Working with the Reporting and Data Analysis Officer to analyse marketing data to identify trends, patterns, and opportunities. Prepare regular reports for management. Use data-driven insights to refine strategies
- Stakeholder Engagement and Management: Build and nurture relationships with partners, influencers, and industry contacts. Represent the brand at events and conferences
- Technical SEO/GEO: Optimise website and social media content for search, AI-assisted search and reasoning engines. Monitor performance and implement SEO, GEO and content discoverability best practices.
- Campaign Management: Plan, execute, and evaluate marketing campaigns. Collaborate with cross-functional teams. Implement A/B tests for marketing campaigns to optimise performance
- Audience Journey Optimisation: Improve the effectiveness of digital content and user journeys so that people can more easily find, understand and access MABS and Abhaile services.
- Competitor Analysis: Understand competitors’ strategies and identify gaps.
- Advocacy Marketing: Collaborate with relevant internal and external advocates for brand exposure
Service Development and Impact
- Support the development of project plans for the MABS/Abhaile Communications team.
- Contribute to the development of business plans and budgets for the MABS/Abhaile Communications team
- Identify, plan and implement project initiatives, working alongside MABS and other agencies and teams, as appropriate
- Contribute to national data reporting to ensure the appropriate use of qualitative (case study) and quantitative (input/output/outcome) data to drive decision-making and continuous quality improvement
Organisational
- Represent and promote the organisation; attend and participate in conferences and seminars as required
- Participate in special projects and joint working arrangements
- Contribute to the continuing process of organisational development within CIB and particularly the development of CIB services
- Contribute to governance tasks within CIB, including Parliamentary Questions, Annual Reports, internal reporting, procurement, Freedom of Information and data protection requests
- Contribute to cross-organisational initiatives in relation to service development, compliance, and reporting in Service Delivery Companies
- Participate and work within the PMDS process
- Participate in training and development programmes/courses to maintain and improve performance and to assist in identifying personal training and support needs
- Ensure that the highest standards of customer service are met in carrying out the business of the CIB
This list is not exhaustive but serves to reflect the nature of the duties included in the role. Given the nature of the organisation and the requirement to respond to citizens’ needs on an ongoing basis, the role is subject to change over time.
Essential Skills and Experience
- A bachelor’s degree in marketing, business, or a related field or similar industry experience of at least three years
- Minimum of two years of proven experience in marketing and communications, preferably in a similar role
- Experience in social media management, stakeholder engagement, and or PR.
- Demonstrate strong written and verbal communication skills
- Demonstrate an analytical mindset with the ability to interpret data
- Demonstrate familiarity with SEO, GEO/AEO and digital content optimisation principles
- Two years of experience in online and brand community management
- One year managing data projects with proven stakeholder management