Head of Market Research & Insights
An exciting opportunity has arisen for a Head of Market Insights. Reporting to the Head of Consumer Development this role will have responsibility for providing intelligence and insight on targeted domestic and international markets to drive commercial and innovation strategy.
With 3 direct reports, this role is critical to embedding an insight led culture within the organization fueling innovative thinking and driving incremental sales and profitability.
Key Responsibilities
- Deliver comprehensive analysis & interpretation of key data across the 5Cs: Customer, Consumer, Category, Competitor & Channel within an international context.
- Provision of key market data across a broad range of sectors/ industries and end market evaluation as well as trends analysis.
- Responsible for generation of leverageable customer & consumer insights which, in tandem with Marketing, Product Management, Sales and Innovation functions will inform key strategic projects within the business.
- Working with brand teams to identify their requirements based on their strategic and tactical plans and ensuring the output of the research is embedded in the brand story
- Profiling of competitor, customer and potential customer companies.
- Ownership of data assets/pricing of assets and negotiation to ensure best value spend on research resources.
- Ownership of vendor relationships across data insight and primary research activities.
- Utilisation of secondary research and data sources to deliver commercial insight and direction.
- Experience of working with secondary data sources, such as Mintel, Innova, Euromonitor, GlobalData, FMCH Gurus.
- Technical knowledge & understanding to deliver insight to the business
- Ability to undertake brand mapping exercises within specified end markets and geographies to determine competitive landscape and opportunity areas.
- Form an efficient working relationship with key providers of data to secure access to most up to date and relevant sources of market intelligence.
- Own, design and execute (recruit vendors) proprietary qualitative or quantitative research that’s undertaken & work with relevant agency personnel to deliver.
- Co-ordination and management of large multi-national research projects
- Prepare & disseminate monthly & ad hoc insight reports to ELT and Commercial colleagues.
- Advise on best practice techniques for insight generation
- Form relationships with insight functions in the broader business.
- Robust collaboration with colleagues across the business, working alignment with Consumer, Ingredients and Agri divisions.
- Good knowledge of all the brands within the business and close relationship with brand / category managers.
- Engagement with the Innovation Forum and work closely with the development of launch plans and agreed research.
Role Requirements
- Minimum third level qualification in marketing, business, psychology, social science or related disciplines.
- Minimum 10 years’ experience in a similar role.
- Proven experience working within an insight function within an international B2B/B2C environment.
- Demonstrated experience in delivering customer and consumer insights to drive strategic initiatives within an export led industry.
- Passionate about research methodology and driven to understand market dynamics and what is driving performance.
- Excellent written and verbal communication skills with a willingness to represent a point of view with conviction.
- Analytical but with a strong initiative to progress and manage projects on time.
- Commercially astute with ability and confidence to interact with senior management across a variety of functions.
- Results oriented and KPI driven.
- Motivated and driven to progress.
- Strong quantitative abilities, ability to work across all steps from data sourcing, analysis, interpretation, report design and delivery.
To apply please send CV to [email protected]