Head of Marketing & Communications

Location: Dublin 1, Ireland (Hybrid)

Salary: €70,000 per annum

Contract: Full-time, Permanent

Our client is a leading arts organisation that is seeking a dynamic and strategic Head of Marketing & Communications to lead its audience engagement, brand, and communications efforts. This is a senior leadership role that reports directly into the Artistic Director and manages a team of 2 people, and has hybrid working arrangements.

Key Responsibilities

Strategic & Commercial Leadership

Develop and implement integrated strategies across marketing, sales, and communications.
Guide and support the development of a high-performing marketing team.
Drive box office and revenue growth through creative, results-driven campaigns.
Contribute to organisational strategic planning and long-term vision development.

Brand Development

Lead a major rebranding project and uphold brand consistency and quality across all platforms.
Serve as the internal and external brand guardian, ensuring excellence in execution.

Marketing & Communications

Design and oversee multi-channel campaigns for productions, events, and initiatives.
Manage media relations and ensure strong public and press visibility.
Lead the development of a robust digital strategy to position the organisation as a digital innovator.
Collaborate with designers, writers, and media professionals to produce high-impact collateral.

Audience Development

Analyse audience data and insights to inform strategy and engagement tactics.
Design initiatives that connect with new and under-represented communities.
Support public programming that enhances audience connection and cultural impact.

Sales & Ticketing

Set and achieve ticket sales targets in collaboration with senior leadership.
Use CRM and data analytics to inform pricing, segmentation, and audience behaviour.
Oversee the development of digital platforms, including the website and customer journey.
Manage relationships with ticketing and system providers.

Requirements

Minimum 5 years’ experience in a senior marketing leadership role, ideally within the arts or cultural sectors.
Demonstrated success in brand building, campaign leadership, and audience growth.
Proven team leadership and staff development skills.
Strong commercial experience in sales, pricing strategy, and income generation.
Familiarity with CRM platforms and data-driven marketing tools.
Experience in media relations, with existing relationships in the Irish media landscape.
Excellent verbal, written, and visual communication abilities.
Deep understanding of audience development and inclusive engagement.
Comfortable presenting to senior stakeholders and Board-level audiences.
Awareness of emerging trends in digital and content marketing.

Get in Touch!

For further information please contact Fiona Ralph on [email protected] or call 01 482537

#LI-FR3