Job Title: Financial Services Product Marketing Manager
My client is seeking an experienced Product Marketing Manager to join their Retail Marketing Team on a 12-month contract. This role offers the opportunity to play a key part in shaping and delivering impactful, customer-focused campaigns within a regulated financial services environment.
Reporting to the Marketing Manager, the successful candidate will be responsible for managing a defined product portfolio, delivering multi-channel campaigns that drive engagement and growth. The client is seeking a proven marketer with strong commercial awareness, creativity, excellent project management skills, and the ability to collaborate effectively across teams.
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Key Responsibilities
• Develop and execute strategic marketing plans in partnership with the Marketing Manager, Brand, Product, and Commercial teams.
• Leverage customer insights and data analysis to identify growth opportunities and guide campaign strategy.
• Deliver high-quality campaigns across ATL, BTL, and digital channels, ensuring strong creative execution and effective media planning.
• Oversee POS materials, brochures, and communications, keeping them relevant and compliant.
• Support digital activity including website updates, SEO improvements, and conversion optimisation.
• Collaborate with CRM and digital performance teams to drive customer engagement, retention, and cross-selling opportunities.
• Work closely with Compliance, the DPO, Product teams, and third parties to ensure adherence to regulatory and policy requirements.
• Monitor, analyse, and report on campaign performance, translating insights into actionable improvements.
• Manage budgets effectively, identifying opportunities for efficiency.
• Build strong relationships with internal stakeholders and external creative/media agencies to ensure effective delivery.
• Foster a culture of data-driven decision-making across the retail marketing function.
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Qualifications & Experience
• Minimum of 6 years’ marketing experience within financial services or a similar regulated industry is essential.
• Proven track record in developing and executing multi-channel campaigns (ATL, BTL, digital, and social).
• Demonstrated ability to use insights and analytics to inform decisions and measure performance.
• Strong organisational and project management skills with the ability to balance multiple priorities.
• Excellent commercial acumen, combining creative thinking with business goals.
• Experience with digital marketing and performance analytics
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Key Competencies
• Strategic Focus
• Commercial Awareness
• Project Management
• Initiative
• Building & Maintaining Relationships
• Technical/Professional Marketing Knowledge
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If you are interested in this opportunity, please send your CV directly to [email protected] or apply via this advertisement.