B2B Marketing Manager EMEA- 14 Month Maternity leave contract - Immediate start
Cpl Marketing are working with a global Software Development company who are seeking a dynamic B2B Marketing Manager on a 14 Month Maternity leave contract This person will be responsible for driving influence, executive engagement, long-term customer relationships, brand awareness, and adoption of the portfolio. You will collaborate with the account sales team and their customers to help position the company as a strategic partner, drive alignment, visibility, engagement, and our customers' business forward.
Day to day:
· Collaborate with sales on marketing strategy and customer programs
· Identify marketing opportunities to intentionally support and drive the business
· Plan out account-based marketing plans, (including digital campaigns and in-person roundtable events), with clear growth, pipeline and revenue objectives
· Nurture contacts within the prioritised accounts and engage that audience with innovative, unexpected and intentional marketing to drive account opportunities
· Implement programs including planning, logistics, budget, list management, follow up and reporting
· Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
· Work with a broader organisation of account-based marketers to share ideas and align on campaigns which apply to enterprise accounts
· Work with an agency to develop relevant content to support the ABM strategy, including customer stories & blog articles, event speaker opportunities, eBooks and research whitepapers
Requirements:
· Bachelor's degree in marketing or related field with 5+ years in B2B marketing role
· Advanced copywriting and editing skills
· Demonstrated ability to provide strategic and consultative input to sales team
· Experience originating fresh creative ideas in an account-based marketing capacity to support sales goals, validating those ideas with partners and carrying them through to execution
· Direct customer-facing experience in account-based, field marketing role
· Executive engagement and event management experience
· Team player able to work cross-functionally
For further information please contact me on [email protected] or call 01 947 6237
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