Digital Marketing Executive - Birr Castle Demesne
Overview
The Birr Scientific & Heritage Foundation is recruiting for an experienced Marketing Executive, to join their small but growing team at the Birr Castle Demesne. Reporting to the Visitor Experience & Operations Manager to achieve the marketing and sales goals as set out by the Birr Scientific & Heritage Foundation board. The aim is on increasing its market presence and visitor numbers and thus maintaining its position as a unique tourist attraction in Co Offaly and the Hidden Heartlands.
Location – Onsite Birr Castle Demesne, Birr, Co Offaly.
Contract Type – Permanent Part Time – 24 hours per week
Job Description
- With assistance, create and develop the digital marketing strategy for Birr Castle Demesne, including planning and implementing marketing campaigns across multiple channels.
- Social Media Management - manage all social media advertising and social content calendar, which involves generating and scheduling interesting, relevant, and on-brand content.
- Responsible for delivery of photo and video assets and ensuring the content bank is up to date.
- Analytical Reporting - provide detailed reporting and presentations using various analytical tools to track campaign performance and effectiveness of all digital marketing activity, including recommendations for improvement.
- Email Marketing - design and optimise email marketing campaigns to members and segmented audiences as agreed.
- Search Engine Marketing & Search Engine Optimisation - manage and oversee relevant and targeted campaigns, including keyword research, optimisation and implementation.
- Reputation Management – Inform senior management of online reputation of Birr Castle Demesne via review websites and agree management of same.
- Customer Relationship Management – daily management of all aspects of CRM system including contact management, audience list segmentation, email marketing, automations and reporting.
- Copywriting – Create engaging and relevant copywriting for multiple digital channels, campaigns and promotions.
- Website management, to include systematic updating on WordPress to ensure that all information is current and proof-read.
- PR digital support to help including familiarity trips and facilitating special groups
- Collaborate with tourism partners and educational partners to create engaging content
- Assist with event planning, coordination and implementation (and support/deliver Ad-Hoc projects as required)
- Attend Failte Ireland digital marketing workshops on behalf of Birr Castle Demesne and collaborate with tourism partners on marketing / digital developments
- Working with internal team on digital plans that promote and highlight the seasonal activities that drive sales across the departments e.g. café, retail, calendar events
Requirements
- Third level qualification in Digital Marketing.
- Minimum of 2-3 Years experience in a similar role.
- Excellent knowledge and experience of all social media platforms and best practices
- Strong Experience in data analytics and content creating tools, including Adobe Creative Suite and Canva.
- Knowledge and practical experience in managing SEO/SEM.
- Experience in marketing databases, email marketing and Google analytics
- Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).
- Full driving licence is required.
Preferable experience
- Previous experience in photography and videography including shooting and editing video content (including reels) for social media platforms like Instagram, Facebook, TikTok, and YouTube.
- Previous experience working in a tourism or related organization is preferred, but not essential
- Track and evaluation of content performance using tools such as Google Analytics and LinkedIn Adverts. SEO and keyword generation.
For more information, please contact [email protected]
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