SEO Manager – Local & Technical Focus
Location: Dublin (Hybrid)
Contract: Full-time, Permanent
A dynamic and growing organisation in the fuel & retail sector is seeking a SEO Manager. This is a fantastic opportunity for a strategic and technically skilled SEO professional to take ownership of local and group-level SEO initiatives and play a pivotal role in enhancing digital visibility across multiple brands and sites.
Key Responsibilities
Local SEO Strategy & Execution:
- Develop and implement a robust local SEO strategy across all brand site listings.
- Manage and optimise listings across maps, search engines, voice assistants, directories, and more.
- Ensure consistency of business information across all platforms.
- Conduct in-depth local keyword research aligned with business goals.
- Leverage platforms such as Yext or similar for scalable local SEO management.
Group Website & Technical SEO:
- Lead technical SEO efforts across group websites, including audits, crawlability, URL structures, metadata, etc.
- Collaborate cross-functionally with marketing, customer care, operations, and brand teams.
- Support backlink building and content strategy to drive organic growth.
- Keep websites optimised for core web vitals and search engine best practices.
SEO Strategy Development & Oversight:
- Stay current with emerging SEO trends, tools, and algorithms.
- Manage external SEO agencies and ensure deliverables align with internal goals.
- Analyse SEO campaign effectiveness and identify new growth opportunities.
Reporting & Insights:
- Use tools such as Google Analytics, Search Console, SEMrush, Moz, etc. to track, report, and optimise performance.
- Monitor competitor activity and keyword positioning.
- Provide regular updates and strategic recommendations to senior stakeholders.
- Evaluate the impact of SEO strategies on both online traffic and in-store footfall.
Ideal Candidate Profile
Essential Technical Skills & Experience:
- 4+ years in a digital or SEO-focused role.
- Strong understanding of local SEO principles and best practices.
- Proficiency in SEO tools like SEMrush, Moz, Screaming Frog, Yext, etc.
- Hands-on experience with Google Analytics, Search Console, Google My Business, and Apple Business Connect.
- Technical knowledge of HTML, CSS, and general website architecture.
- Experience managing SEO in competitive sectors such as ecommerce, hospitality, or retail.
- Familiarity with SEO for voice-activated platforms (e.g., Alexa, Siri).
Desirable Attributes:
- Detail-oriented with strong organisational and planning abilities.
- Analytical mindset with strong problem-solving skills.
- Ability to adapt in a fast-paced, evolving environment.
- Comfortable working independently and as part of a collaborative team.
- Willingness to travel on occasion if required.
Get in Touch!
For further information please contact [email protected]
#CplOS25