Growth Marketing Manager
Cpl Marketing are recruiting for an experienced Growth Marketing Manager for a global tech company on a 12-month contract in Dublin City. This person will have experience in performance marketing or a demand gen role and campaign localisation experience in the UK, France, Ireland and Germany. It can remote based within Ireland or hybrid in the Dublin Office
Responsibilities:
● Develop and execute acquisition marketing campaigns specifically for France, Germany, the UK, and India.
● Collaborate with Growth Marketing, Web, and Marketing Operations teams to develop and execute end-to-end multi-channel campaigns.
● Optimize web pages to improve user experience and conversion rates in key markets.
● Define campaign strategy with a test-and-learn approach, managing external agencies in content and design development across LinkedIn Ads, email, and web channels.
● Localize English campaigns for cultural and language relevance.
● Monitor and analyse campaign and market performance to generate actionable insights to meet our acquisition goals (conversions and revenue).
● Communicate strategy, insights, updates, and results to stakeholders and leadership.
Requirements:
● 4+ years’ experience working in a performance marketing, digital marketing or demand generation marketing role.
● Experience in an international role which involves campaign localisation (especially in France, Germany, the UK, and India)
● Experience working in a highly matrixed environment with several stakeholders
● Experience managing multi-channel campaigns (e.g. email, paid media, LinkedIn Ads, webinars, web, localisation)
● Creative marketer with a passion for understanding the audience and designing programs that inspire action.
● Experience analysing data to generate actionable insights, driving innovation, and conducting A/B tests to enhance performance.
● Profound market knowledge in at least one of the core markets is a plus.
● Proficient in French is desirable
For further information please contact Keely Parsons at [email protected] or call 018955779
