What are the best pathways to a career in marketing?
Obtaining a marketing degree and gaining real-world experience through an internship or graduate programme are the best ways to begin your marketing career. Many leading companies in FMCG, technology, utilities, and financial services industries offer 2-year graduate programmes. These opportunities are fantastic for gaining the experience you need to apply for jobs at large marketing agencies or in-house roles.
Another pathway to a career in marketing is to become a freelancer. Freelancers should build their portfolios as much as possible before applying for full-time roles. Freelancing is a great way to hone your skills, gain experience, and build your network within the marketing community. This freelancing could include helping small businesses get online and improving their social media.
What are the top soft skills needed for a career in marketing?
First and foremost, marketing requires excellent communication and creative skills. Successful marketers need to communicate a brand vision or a campaign concept clearly and concisely.
Marketing requires ingenuity, out-of-the-box thinking, problem-solving capabilities, an eye for detail, leadership qualities, and adaptability.
What flexible working arrangements can a marketing candidate expect?
Most marketing roles include flexible working arrangements. The most common schedule is to work two days from home and three days in the office. Some contract positions are 100% remote, but candidates for Irish roles are more likely to be considered if located in Ireland. Most companies are seeking candidates for permanent roles with a hybrid work schedule.