Cpl Key Insights for 2022
Cpl Key Insights for 2022

Key Insights and Services

Cpl Key Insights for 2022
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Barry Winkless - Chief Strategy Officer and Head of Future of Work Institute

​Barry Winkless is the Strategy and Innovation Director and Future of Work lead. Barry has over 19 years of experience working across multiple sectors in the areas of strategy, service excellence, and Innovation.

Barry Winkless - Chief Strategy Officer and Head of Future of Work Institute

Things look vastly different in the world of work

Things look vastly different in the world of work, today than they did 2 years ago. Businesses are questioning the very essence of what 'work' is. Digital technologies are rewriting the rules of engagement and there are exponential challenges for organisations to attract and retain the best talent globally. Whatever lens we look at the future of work through, it suffices to say that it means one thing for organisations: Seismic change. And, as with all change, there is an opportunity for organisations to embrace it and to design for it.

At Cpl’s Future of Work Institute, we’re seeing a fundamental evolution in the value system of businesses towards a more human and societal centred model. More than 57% of businesses are aiming to be more human-centric and 80% more society centric in the next 5 years.

Cpl Key Insights for 2022

So what does this mean?

From a practical, actionable perspective more human means: demystifying technology and applying it in an ethical manner, pursuing flatter structures, a deeper understanding of the human experience, evolved leadership and a focus on balance, inclusiveness, and authenticity.
Being a Society centric business means embracing circular practices, seeing caring as a key business asset, a focus on total stakeholder engagement and being a responsible business with sustainability at the core.

As leaders, we have an opportunity to design our organisations to be future fit now. There are 3W’s that really matter when it comes to the future of work:

  • Workplace – Where the work takes place across physical and virtual space

  • Workforce – How the overall workforce is designed and managed

  • Worktask – The methods, tools and mindsets that deliver the work

The following insights and case studies address these three elements when considering how we look after and care for our staff by creating psychologically safe working environments, how we attract top talent into our organisation by creating a destination workplace and new working models that can be used across industries to innovate how the work is completed.

Cpl Key Insights for 2022
Cpl Key Insights for 2022