Commercial Director / Head of Sales – Cosmetics & Beauty

About The Role

We are partnering with a fast-growing, privately owned cosmetics and beauty brand to appoint a Commercial Director / Head of Sales who will lead the company’s commercial strategy and drive the next phase of revenue growth.
This is a critical leadership role responsible for scaling sales performance across retail, e-commerce, and international distribution channels, while strengthening brand positioning and market expansion.
The successful candidate will bring deep cosmetics or beauty industry experience, strong commercial leadership, and a proven ability to grow brands across multiple channels and markets.
This role suits a commercially driven leader who thrives in a high-growth, entrepreneurial environment and enjoys building high-performing sales teams, expanding market presence, and delivering measurable revenue growth.

Define and execute the company’s commercial and sales strategy across domestic and international markets.
Drive revenue growth across retail, wholesale, e-commerce, and distributor channels.
Identify and develop new market opportunities, partnerships, and distribution channels.
Build strategic relationships with key retail partners, distributors, and international markets.

Lead, develop, and scale a high-performing sales team across multiple channels.
Establish clear sales targets, performance metrics, and growth plans.
Strengthen key account management and develop long-term retail partnerships.
Drive expansion across premium retail, pharmacy, department store, and online channels.

Work closely with marketing and product teams to align brand positioning with commercial growth objectives.
Support new product launches, category expansion, and market entry strategies.
Ensure the brand maintains strong visibility and competitiveness within the beauty and cosmetics sector.

Own the commercial forecasting and sales performance reporting.
Monitor market trends, competitor activity, and consumer behaviour within the cosmetics industry.
Deliver strong revenue growth and margin performance while maintaining brand positioning.

Act as a key commercial partner to the Founder/CEO and leadership team.
Represent the company with major retailers, distributors, and international partners.
Provide regular insight on market opportunities, risks, and commercial performance.

10+ years’ experience in commercial leadership, sales leadership, or head of sales roles.
Experience within Cosmetics, Beauty, Skincare or Personal Care is essential.
Proven track record of scaling revenue within a multi-channel brand environment.
Strong experience managing retail accounts, distributors, and international markets.
Experience working with premium retail, pharmacy, department stores, or online beauty platforms.
Demonstrated success in driving revenue growth and expanding brand presence.

Commercially driven with a strong sales leadership mindset.
Strategic thinker with the ability to execute in a fast-moving environment.
Excellent relationship builder with retailers, distributors, and partners.
Entrepreneurial, results-focused, and highly motivated by growth.
Strong communicator and team leader with the ability to build high-performing sales teams.

Competitive base salary plus performance bonus, pension, and benefits.
Opportunity to lead commercial growth for an ambitious cosmetics brand.
Influence the sales strategy and international expansion of a high-growth business.
Work in a dynamic, entrepreneurial environment with strong growth potential.