Senior Social and Digital Media Manager
Location: Park West, Dublin 12
Salary: €70,000 – €75,000 DOE
Type: Full-time, Permanent
About the Role
An exciting opportunity has arisen for a talented Group Senior Social and Digital Media Manager to join a well-established and rapidly growing retail organisation headquartered in Dublin 12. With a strong presence across Ireland, the UK, and the US, this organisation is a market leader in the roadside retail and convenience sector.
As part of the Group Commercial team, this role reports to the Group Head of Digital and will play a key role in driving the organisation’s digital and social media strategy across multiple international markets.
Key Responsibilities
• Develop and execute a comprehensive organic social media strategy aligned with business objectives.
• Manage and implement organic content calendars, collaborating with internal stakeholders and partner brands.
• Lead and optimise paid social media campaigns across multiple platforms.
• Oversee the paid digital media strategy, managing budgets, forecasts, and performance analysis.
• Utilise analytics tools to track and interpret performance data, delivering actionable insights to senior stakeholders.
• Partner with creative teams to provide data-driven direction on campaign assets and content performance.
• Support the wider group digital strategy, from concept to execution and continuous improvement.
Experience and Skills
• Minimum 6+ years’ experience in a social and digital media role within a B2C environment (agency or in-house).
• Proven expertise in paid platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and DSPs.
• Experience with organic tools including content scheduling and analytics for Facebook, Instagram, X, LinkedIn, and TikTok (e.g. Hootsuite, Sprout Social, Emplifi).
• Strong analytical skills and the ability to translate data into meaningful insights.
• Demonstrated success in developing and executing paid media campaigns across multiple channels.
• Advanced proficiency with Google Analytics, Excel, and data visualisation tools.
Get in Touch!
For further information please contact Fiona Ralph on [email protected] or call 01 4825372
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