Brand Manager

Brand Manager

Dublin 18 (Hybrid)

Full clean driver’s licence and access to your own car required.

Salary: €60-65K

We are seeking an experienced and creative Brand Manager to support a large nationwide franchise network. This is a hands-on role focused on driving local marketing success, strengthening brand presence, and ensuring franchise partners receive the practical support they need to grow

What You’ll Do

Marketing Delivery & Campaign Execution

·      Bring the national marketing strategy to life across a wide network of franchise businesses.

·      Plan and roll out content and campaigns across key social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube).

·      Build tailored marketing plans for individual offices based on local opportunities and challenges.

·      Adapt wider group campaigns for maximum impact at local level.

Supporting Franchise Partners

·      Provide practical, day-to-day marketing support to franchise owners and their teams.

·      Visit member offices regularly (around 2 days per week) to offer in-person guidance, troubleshoot challenges, and help them stay consistent with their marketing activity.

·      Maintain steady communication with each office to keep campaigns on track.

Digital, Social & Content

·      Help franchise members strengthen their digital presence with clear, actionable advice.

·      Support them in creating engaging content and understanding what performs well.

·      Break down digital metrics into simple insights they can use to improve future activity.

Teamwork & Leadership

·      Manage and support the Countrywide Marketing Executive, guiding their day-to-day work and development.

·      Work closely with the full marketing team and collaborate with Business Development Managers to support network growth.

Budget & Reporting

·      Oversee the National Advertising Fund (NAF) for the franchise group, ensuring budget is used effectively.

·      Track and report on key marketing results such as campaign performance, ROI, social engagement and member feedback.

What You’ll Bring

·      Proven experience in marketing ideally within a franchise, multi-site or property-related environment.

·      Strong digital marketing and social media knowledge, with confidence in content creation.

·      Experience working with business owners or supporting teams on marketing and lead-generation initiatives.

·      Excellent communication and relationship-building skills.

·      A proactive, hands-on approach with an ability to juggle travel, office work and admin.

·      Experience managing budgets and reporting on campaign performance.

·      Ability to mentor and support junior team members.

Get in Touch! For further information please contact Fiona Ralph on [email protected] or call 01 4825372

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